Articles

• ENGAGEMENT, SPREAD, AND REUSE: THE IMPACT OF SOCIAL MEDIA IN PROMOTING SUSTAINABILITY

  Samantha Patel

  16-32

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• CONSUMER BEHAVIOR AND RELIGIOUS INFLUENCE: REACTIONS TO CONTROVERSIAL PRODUCTS AND ADS

  Ahmed Ali Khan, Fatima Zahra Ahmed

  33-49

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• EXAMINING THE DIMENSIONS OF SERVICE QUALITY MODELS: AN OVERVIEW

  John Smith , Emily Johnson

  1-15

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