EXAMINING ENTREPRENEURIAL COMPETENCIES AND THEIR IMPACT ON FIRM SALES TURNOVER IN WESTERN KENYA

Abstract

In the context of global pandemics and disasters, entrepreneurial competencies are increasingly crucial for mitigating challenges and enhancing resilience. Entrepreneurial characteristics, such as age, gender, and education, have been recognized as significant factors influencing the performance of small and medium-sized enterprises (SMEs) (Islam et al., 2011). The development of entrepreneurial competencies is essential in fostering economic rejuvenation, as they provide the motivation and skills necessary for venturing into self-employment. The cultivation of an entrepreneurial culture through the sensitization of the general population can lead to the creation of new ventures and innovative products and services that improve people's livelihoods (Omogbolahan, 2012). Entrepreneurial performance, which encompasses firm performance, personal wealth development, and social impact (Muindi et al., 2020), is a crucial aspect of entrepreneurial endeavors. This study focuses on measuring firm performance, specifically in terms of sales turnover, as a key indicator of entrepreneurial success