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Journal of Marketing Management and Research
Journal of Marketing Management and Research
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Current Issue
Vol. 12 No. 4 (2024)
Published:
2025-01-31
Articles
THE IMPACT OF ELECTRONIC MARKETING ON CUSTOMER ENGAGEMENT IN ONLINE RETAILERS IN RIVERS STATE
David Chigozie Uzochukwu
1-17
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SALES REPRESENTATIVE PERFORMANCE AND ENGAGEMENT MARKETING IN RIVERS STATE’S FAST-FOOD INDUSTRY
Esther Oluchi Nwankwo
18-43
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BRAND LOYALTY AND CONSUMER MOTIVATION: INSIGHTS FROM THE FAST-MOVING CONSUMER GOODS INDUSTRY IN AKWA IBOM STATE
Iniobong Samuel Etuk
44-56
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PRODUCT INNOVATION AND ITS INFLUENCE ON CUSTOMER RETENTION AND MARKET EXPANSION
Emeka Chukwudi Ubah
57-72
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