Journal of Marketing Management and Research

Articles

• THE IMPACT OF ELECTRONIC MARKETING ON CUSTOMER ENGAGEMENT IN ONLINE RETAILERS IN RIVERS STATE

  David Chigozie Uzochukwu

  1-17

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• SALES REPRESENTATIVE PERFORMANCE AND ENGAGEMENT MARKETING IN RIVERS STATE’S FAST-FOOD INDUSTRY

  Esther Oluchi Nwankwo

  18-43

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• BRAND LOYALTY AND CONSUMER MOTIVATION: INSIGHTS FROM THE FAST-MOVING CONSUMER GOODS INDUSTRY IN AKWA IBOM STATE

  Iniobong Samuel Etuk

  44-56

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• PRODUCT INNOVATION AND ITS INFLUENCE ON CUSTOMER RETENTION AND MARKET EXPANSION

  Emeka Chukwudi Ubah

  57-72

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