Vol. 1 No. 1 (2024): June

Articles

• SPONSORING INCLUSION: MOTIVATIONS BEHIND SUPPORTING LGBT SPORTS

  Dr. Daniel A. Hacker

  1-12

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• NURTURING CUSTOMER RELATIONSHIPS FOR COMPETITIVE EDGE: A STUDY OF JORDAN'S CELLULAR TELECOM INDUSTRY

  Dr. Hiba Saad Al-Mutairi and Prof. Samir Ibrahim Al-Husseini

  13-26

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• QUANTITATIVE INSIGHTS INTO COLLABORATIVE CONSUMPTION: EXAMINING CAR SHARING USERS CONSCIOUS CONSUMPTION

  Leonardo Eduardo da Silva Nascimento and Luciano Mário Ferraz

  27-44

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• THE IMPACT OF FAN PAGES ON CONSUMER PURCHASE INTENTION: EXAMINING THE ROLE OF LIKING BEHAVIOR

  Chen Wei-Hung and Lin Mei-Ling

  45-63

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• ANALYZING POLITICAL MICROBLOGGING: TWITTER INSIGHTS INTO PARLIAMENTARY CANDIDATES DURING KUWAIT'S FEBRUARY 2012 ELECTION

  John Kiprop Mwangi and Grace Njeri Maina

  64-79

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