Journal of Marketing Management and Research

Articles

• COMPARATIVE VIEWS ON BARTER TRADE CHALLENGES: PRACTITIONERS VS. NON-PRACTITIONERS

  Thandiwe Dlamini Sithole and Sipho Nzimande Nkosi

  1-13

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• COMMUNICATION IN THE GLOBAL AGE: RESHAPING INTERCULTURAL BUSINESS EDUCATION STRATEGIES

  Ananya Sharma and Rahul Chatterjee

  14-25

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• DISSECTING TV COMMERCIALS FOR KIDS: CONTENT ANALYSIS IN LAGOS, NIGERIA

  Isabella N. Johnson and Cynthia A. Bangura

  26-35

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• CASE STUDY ON CUSTOMER LOYALTY DETERMINANTS: BHARAT SANCHAR NIGAM LIMITED IN INDIA

  Anjali Sharma Mehta

  36-43

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• ROAD INFRASTRUCTURE AND POVERTY REDUCTION: A CASE STUDY OF RURAL VILLAGE DEVELOPMENT

  Emmanuel Joseph Masawe and Grace Magdalena Mtui

  44-58

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